The project is cheap in large part because the Frontier itself - the venerable elder of the midsize truck segment - is cheap. Manufacturers like turning a $30,000 truck into a $50,000 truck without upgrading the powertrain. Customers love getting their perfect, customized truck off the lot under warranty and without time and effort. This build is definitely on trend for the midsize truck segment, dipping into the multi-billion-dollar aftermarket in-house with off-roading and overlanding mods. (That said, one major caveat: labor costs, which don’t seem to have been factored in.) Nissan’s hook for the Destination Frontier revolves around value, describing it as a “highly capable, high-quality overlanding truck built on a budget.” Nissan claims one can outfit a Frontier similarly for roughly $40,000, thousands less than a premium, kitted-out Toyota Tacoma TRD Pro, Chevrolet Colorado ZR2 Bison, or Jeep Gladiator Rubicon would run. It also has Nitto Trail Grappler off-road tires on American Racing AX201 wheels. Shasta rooftop tent, a Leitner designs bed rack, Baja Designs LP6 Pro Lights, a Hefty Fabworks bumper, skid plates, and rock sliders, a WARN Industries winch setup, and a Dometic freezer/fridge. Mods for the Destination Frontier - which started life as a Frontier Crew Cab Midnight Edition ($32,295) - include a Nisstec 3-inch lift kit, a CVT Mt. On Thursday, at the at the 2019 Overland Expo West, Nissan unveiled the Destination Frontier: a sharp-looking one-off version of the mid-size Frontier pickup, modded out into an overlanding beast.
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